I am seriously considering opening an online sex shop. I want to take this seriously and properly so I need to do some market research but I haven’t a clue where to start!? Any advice?
Do searches based on what your business would promote and see what results come up nationally and internationally. Look at how your potential competitors run their on-line businesses. Also make searches using the words and phrases that your potential customers would use. See whether there’s any difference in the businesses that top the rankings.
Consider narrowing the searches to specific products as that will give you a better idea if you can create a website that will achieve a decent ranking.
If you’re in the UK, speak to your local Business Link or visit their website for information on conducting market research.