Where do i begin with market research for opening a sex shop online?

I am seriously considering opening an online sex shop. I want to take this seriously and properly so I need to do some market research but I haven’t a clue where to start!? Any advice?

Do searches based on what your business would promote and see what results come up nationally and internationally. Look at how your potential competitors run their on-line businesses. Also make searches using the words and phrases that your potential customers would use. See whether there’s any difference in the businesses that top the rankings.

Consider narrowing the searches to specific products as that will give you a better idea if you can create a website that will achieve a decent ranking.

If you’re in the UK, speak to your local Business Link or visit their website for information on conducting market research.

Good luck!

2 Responses to “Where do i begin with market research for opening a sex shop online?”

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  1. Rosemary P says:

    Do searches based on what your business would promote and see what results come up nationally and internationally. Look at how your potential competitors run their on-line businesses. Also make searches using the words and phrases that your potential customers would use. See whether there’s any difference in the businesses that top the rankings.

    Consider narrowing the searches to specific products as that will give you a better idea if you can create a website that will achieve a decent ranking.

    If you’re in the UK, speak to your local Business Link or visit their website for information on conducting market research.

    Good luck!References : Business Link – http://www.businesslink.gov.uk

  2. Eric B says:

    There are quite many websites about sex on the web (really? no way lol) so you can easily do a good research on your competitors to find their weaknesses, etc…

    Many websites so it will be hard at the beginning to be seen on the web (organic SEO) so you really need to offer something people want. Then you could maybe do a quantitative research (survey), asking sex shops customers about what they want and doesn’t exist yet. Types of products, prices, etc…
    Get some ideas from them.

    You can as well test your website when it is online and they will give you good feedback.
    Online surveys are really cost effective today, ask an online market research company like Marketest for example: http://www.marketest.co.ukReferences :

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