What is a good way to construct a market research questionnaire?

I’m doing a market research product on the fashion industry. Do male consumers feel as influenced by ethical and fair trade issues in clothing production as females do? I need help with the questionnaire!!

1. Start with the basics – demographics. Clearly you need a gender M/F question but you might also want age, occupation and living status for example.

2. Then add a bunch of attitude statements with a 5 point scale. Strongly agree ….strongly disagree with indifferent in the middle.

3. Make sure your statements cover as many different points of view as possible.

4. You could add a few other questions about other forms of buying to see if its specific to clothing or more generalised.

Importantly you might aslo want to consider "in what ways male and females differ in their attitudes". I say this because your question above implies a yes or no answer. Open it up a bit and it’ll also help you generate hypotheses too.

Cluster analysis is a "fun" way of playing with attitude statements after.

Hope this helps

5 Responses to “What is a good way to construct a market research questionnaire?”

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  1. dukalink6000 says:

    I don’t think many men are even concerned with that issue, but what is it that you are trying to achieve with the questionnaire?

    You could ask them what percentage of clothing made is done through child labor or sweat shop conditions

    Here’s a good one. More expensive clothes made in the US, or cheaper clothes made in China. What do you buy.

    If you know that pair of pants was made by a person in Singapore under near slave conditions, would you still buy itReferences :

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  3. charliecroker68 says:

    1. Start with the basics – demographics. Clearly you need a gender M/F question but you might also want age, occupation and living status for example.

    2. Then add a bunch of attitude statements with a 5 point scale. Strongly agree ….strongly disagree with indifferent in the middle.

    3. Make sure your statements cover as many different points of view as possible.

    4. You could add a few other questions about other forms of buying to see if its specific to clothing or more generalised.

    Importantly you might aslo want to consider "in what ways male and females differ in their attitudes". I say this because your question above implies a yes or no answer. Open it up a bit and it’ll also help you generate hypotheses too.

    Cluster analysis is a "fun" way of playing with attitude statements after.

    Hope this helpsReferences : My Job

  4. Dover Soles says:

    Well, I for one couldn’t give a monkeys. If people have to work for 2p a week in some Godforsaken country I’ve never even heard of so that I can afford to buy new clothes once a year then so be it.References :

  5. creambunmum says:

    The only thing I can give you as advice is never give an odd number to reply to – most people will go for this option! (ie, 1=good, 5=bad – you will get 3 the average answer!

    You need to ascertain the age of the person, as well as whether they are male or female. Also their income (do this in bands, eg under £10,000, £10,001-20,000 and so on.)

    then start your questions – that way you can make sure you find out the difference between men and women, and whether salary and age makes a difference.References :

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