What careers can market research lead onto?

I’ve been offered an internship at this market research place, I was wondering how related it is to the advertising world in terms of the work they do. I know it gives me transferrable skills that I can use in many fields, but as a career it just feels a bit like academia, in the sense that you become world experts on a small area such as beer and then you move on to the next project. I also guess advertising is better paid and funner. Can someone enlighten me?

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