I am considering a home-business in the Market Research Field. I have over 10 yrs experience. I started as an interviewer and worked my way up to Manager of a focus group facility. I then worked for someone else out of my home 10 yrs ago, for about 3 yrs., getting cost estimates for focus groups, writing screeners, daily reports etc. Basically, the moderator would call me and I would take it from there. The moderator would get daily reports and conduct the actual focus group(s). Since I have been out of the industry for 10 years, I’m not sure how much to charge my clients. My clients are contracted focus group moderators who work with companies like Kraft. I don’t want to charge too much, but I have to cover my costs and I want to make it worth my efforts.
Figure out what your costs are. That is important. You need to decide who much money it will cost you to do business (rent,advertising, office expenses etc.), what you want to pay yourself (be reasonable), and what profit you want to have to go back into the business. I have a consulting aspect to my company and that is how I came up with my "retail" numbers. We charge by the hour for smaller, short term projects. We also provide any client with a package, flat rate charge for more complex projects or if they request it.
Check out my website and contact me if you want some assistance. www.dubois-sbms.com