I am interested in taking part in market research, mainly where I can ‘freebies’ or rewards for doing so. Any idea where to start?
Thanks in advance!
To make sure you find reputable companies, you might want to start with industry organizations like Quirks, MRA (Marketing Research Association), Blue Book.org, Impulse Rating, etc. Start by looking for companies in your city. Check out their website and see if you can sign up online. If not, they may let you call in to give your information over the phone. Once you are on a database, when there are studies that you may qualify for the company will contact you.
Although the information the company asks of you may seem very detailed, it is to help them find you when they have market research looking for, say, a Caucasian female, age 18-25, has digital cable, a cat and shops at Ralphs. Acceptable things they ask are: date of birth, type of vehicle owned, number of kids, range of your household income. Not acceptible to ask is your social security number.
In addition to the above resources, you can go to this company below as well: www.q-insights.com. We are a national market research company.
Typically, for focus groups you are only allowed to participate once every six months. Other studies, such as filling out a questionnaire at a mall, doing an online or phone survey, etc., may differ depending on the study. To learn more about the industry, the MRA offers the most comprehensive industry standard guidelines.