Other than questionnaires what other types of market research are there. I’m doing a project on marketing and need to know about different types of market research for the company i’ve created. I’ve already wrote about and conducted a questionnaire and explained its limitations. Now all i need is different methods and a brief explanation to get me going. Thank you in advance for any answers given, its greatly appreciated.
All market research survey methods are either qualitative or quantitative market research.
Qualitative research is used to help us understand how people feel and why they feel as they do. It is concerned with collecting in-depth information asking questions such as why do you say that?. Samples tend to be smaller compared with quantitaive projects that include much larger samples.Depth interviews or group discussions are two common methods used for collecting qualitative information…
Quantitative research is used to measure how many people feel, think or act in a particular way. These surveys tend to include large samples – anything from 50 to any number of interviews. Structured questionnaires are usually used incorporating mainly closed questions – questions with set responses. There are various vehicles used for collecting quantitative information but the most common are on-street or telephone interviews.