NEXT GENERATION SURVEYS AND MARKET RESEARCH
A NEW DAWN HAS COME TO THE FIELD OF ADVERTISING.
In the fifties and 60’s all you had to do was invent something and
advertise. This was the era of “broadcast marketing”.
In the 70’s and 80’s you had to outspend your competitors and achieve
market share. This is widely accepted as the “positioning” era (remember the “uncola ads”?)
The big firms were already established but you could still carve out a market
niche if you did it right and positioned your product either with or against
the market leader.
But now, WELCOME TO THE NEXT WAVE!
After all the consolidations, acquisitions and mergers have left you trying
to compete against mega-corporations that can easily outspend you, what
can you do now?
Your advertising dollars have to be EXTREMELY well spent.
So what is the answer for 2010 and beyond?
GET INSIDE THE MINDS OF YOUR POTENTIAL CUSTOMERS.
Find our what they are really thinking, what they want, and how they want it BEFORE you spend a dime on product development.
FIND OUT EXACTLY WHAT PEOPLE ARE WILLING TO SPEND before you design your product.
FIND OUT EXACTLY WHAT FEATURES PEOPLE ACTUALLY WANT in an offer before you try to market or produce your product
FIND OUT WHAT “HOT BUTTONS” WILL MAKE PEOPLE LITERALLY STAND IN LINE to buy your product before you make it.
In order to do this you have to have “ESP” with your customers, or you just won’t make it in todays marketplace. Not with GIANTS like Microsoft, and other MEGA Corporations that can easily outspend you into bankruptcy or drive you into accepting a tiny market share.
That is where we come in. We have taken surveys and market research to a whole new level:
For impatient people just call us at:
(800) 920 1985
Yada Yada MARKETING RESEARCH SYSTEM
We have developed a market research system employing both online and offline survey techniques to comprehensively identify all of the factors behind a prospective customer’s buying decisions about a given product or service.
The information below describes all of the stages of Yada research as well
as the survey methods used to develop the data.
Please note that it is important to deploy the full suite of research phases
described herein, or you won’t get the complete results you are looking for.
This survey is done completely online and involves 100 to 300 separate
interviews. The questionnaire is lengthy, often taking up 20 to 45
questions. The questions can be adapted and adjusted “real time” as the
survey is being done. The purpose of the survey is to gather such
What does the customer expect from the offer?
What does the customer NOT expect from the offer?
What factors are most important in the buying decision and what are least important?
What is the proper price point behind the offer?
What type of prospect, demographically, is most likely ready to make a buying decision about your offer?
What is the relative demand for the offer?
What do people really think about your competition?
What would make a customer switch from your competitors to your offer?
What geographic locations (cities, states, etc.) are more inclined to
purchase your offer?
What characteristics should you emphasize about your offer?
These are just some of the types of answers one can gain through this survey phase.
Hot Buttons and Customer Attitudes
This research is done using both offline and online methods.
The first part of the survey stage identifies the important bottom line things
you need to know, to see what people are looking for in your product, and
how much they would be willing to pay for it.
This is done with a precise technology that zeros in on the exact feature
your offer must have, in order for it to be responded to by consumers. It is
done with a professionally trained interviewer and when done correctly has
the magic quality of having people pay attention and agree with your
Using this first phase of research alone, your promotions will have a much
greater response rates with the same amount of advertising dollars spent,
which increases your sales exponentially.
The second part of this survey stage is done to ascertain the “hot buttons” a customer will react positively to as regards your offer. These hot buttons are identified by doing live interviews which ask customers, in their own words, what the want to get or experience from your product or service. Many companies mistakenly describe their offer using their own preconceived notion of what they “think” the customer wants, rather than asking the customers what they want in their own words.
From this data, one can develop extremely POWERFUL ads to develop customer interest and buying demand. This information is also invaluable in constructing any type of promotion; in sales pitches; or any type of sales collateral.
This research is done to identify the objects, symbols or personalities your customer thinks of when their “hot button” is stated to them. In any promotion, one has to get the attention of people in a matter of seconds.
When you use the right “hot buttons” portrayed in the correct way, using a
symbol, object or identity they associate with, the hot button promotions
can be very, very effective. This research is done using an online system that collects 100 to 300 interviews.
Tabulation and Recommendations:
Yada prepares a full tabulation of results and includes them in a report.
The study also presents a full series of recommendations on how to use the data in the following areas:
- Ads (print, TV, radio, internet)
- Sales Pitches and all online sales letters
- Website design presentation, and contents
- Product naming, labeling, and packaging
You will know after this research is complete, how to make your offer
successful, who your target audience really is, how to get them to respond, how much you should charge for your product and how to package it, and how to advertise your product or service in a way that really gets your message across.
You will also have a very good idea what to include or not include in your website, and what people are likely going to be looking to find in your website that you should be providing.
This report and its findings can be used in many other areas throughout
one’s entire organization including inventory management, finance and
executive planning. Of course the sales and marketing staff will be
particularly appreciative of this vital information. The difference between
using all the phases of research and “going it blind” is enormous and will
pay for itself many many times over.
To find out if this system could work for your company and to get a more
detailed explanation of how and why this system works so well, call us now at:
Do it now. Your competition most likely is. Get there first.
Call right now.