I have been asked to outline the importance of market research and how it impacts the company. need to give examples
What companies have done market research and what has the impact of that been?

market research can save lots of money, if done effectively. Of course not all acquisitions will benefit from it, as there are some products that can cost significantly more mainly because of how it’s used, the scarcity of the product, and how it can be obtained; these are just a few factors. It’s good to perform market research especially in situations where it will be the first time you acquire a certain type of product, but the whole point of MR is saving money. Another result of doing MR is that you’ll know if you’re getting screwed over in prices if you compare a product or service that many places provide, to see a competitive range. Good luck and hope this helped somewhat!

T2S

I wonder how much money they charge if I need a market report (ex, a buying trend analysis of the teenager in Beijing). Anyone has some idea? I know it depends on a size of research, but I am just trying to get a general picture. Thanks

I searched under Chinese consumption spending trend and this is what I found http://www.slideshare.net/whatidiscover/chinese-consumption-patterns-trends. It always helps to change the word searches. For example: how much does market research cost in China? or China’s consumption analysis. Or you can go into specifics like Beijing consumption trends. I am sure you will find a lot of information. You will need to scan through the relevant ones and find your answer. Each country has business stats such as exports, imports, costs of living, general price of goods, and currency. Good luck!