What is a good graduate degree for the field of market research?

I have a B.A. in Diplomacy & Foreign Affairs and want to pursue a career in market research. More specifically, I want to work with focus groups. What would be a good graduate degree for me to pursue?

Thanks in advance.

University of Georgia and the University of Wisconsin (Madison – I think) offer MA programs focused on market research.
There are two very well-respected training programs focus group moderator training:
–> www.rivainc.com/RIVA-Moderator-Training and
–> www.burkeinstitute.com
I’d suggest getting some experience at a full-service market research company first. (find one at www.greenbook.org) THEN get your moderator training and/or graduate degree.

How can I carry out good market research?

I am wanting to set up a small business selling stuff online although I want to make sure I get pricing/goods right.

Does anyone know any really good methods of market research which doesnt involve asking on the street.

Thanks

Contact your local Business Link for lots of free help and information on starting in business. They have guidance on various ways of doing market research and sometimes have advisors who specialise in internet business.

There’s a lot of research that you can do on-line by looking at the sites of businesses that sell similar products.

Don’t get too hung up on price. Even if people’s first question is how much, they’re usually more interested in the quality of the product or service you provide and whether it’s really suitable for them. As long as you can satisfy those needs for them, price is a secondary consideration.

Good luck!