What is the importance of market research?

I have been asked to outline the importance of market research and how it impacts the company. need to give examples What companies have done market research and what has the impact of that been? Market research can save lots of money, if done effectively. Of course not all acquisitions […] Read more »

Business Studies… Market Research?

Other than questionnaires what other types of market research are there. I’m doing a project on marketing and need to know about different types of market research for the company i’ve created. I’ve already wrote about and conducted a questionnaire and explained its limitations. Now all i need is different […] Read more »